
No voice
The AURUMN logo centred on deep black; a soft metallic highlight passes across it, then it fades to darkness.
- Soundnear silence, a restrained tonal swell
- How it leaveslogo fades into the same darkness Luma floats in
Sitt's own 27-scene file, laid on the voiceover he approved. Every shot below is his description, shortened, with its place on the timeline, how we make it, what you hear and how it leaves.
Painted 2.5D illustration in the look he chose, moved in layers. People only from behind.

No voice
The AURUMN logo centred on deep black; a soft metallic highlight passes across it, then it fades to darkness.

No voice
One Luma floats completely still in dark space, its back and the American flag blade facing us, long axis nearly horizontal, tilted forward about 45 degrees. A narrow rim light draws its outline; lights off. The camera glides toward it and passes close under its lower edge.
VO 02 · centre of screen, this is the captionBased on a true story.
Earth's sunlit curved horizon: the south-east United States under scattered white clouds, the Florida peninsula clear. "Based on a true story." fades in at the centre in black Archivo over a bright cloud (this is the caption for the line; no bottom caption).
No voice
A short abstract descent: bright cloud cover, then glimpses of coastline, waterways and neighbourhoods of north-east Florida.

VO 03 · caption, bottom centreIt all started in March 2025.
A modest hardware lab in Jacksonville by day. Soft sun on the building; through the window a workbench, tools and equipment. The camera slows toward the window.

VO 04 · caption, bottom centreA young engineer saw a shocking
Inside the lab by day, directly behind the seated engineer at shoulder height. Window light on prototypes, tools and sketches; the monitor ahead, partly hidden by his shoulder. His face is never seen.
line continues · caption, bottom centrenews story.
Closer, just above his left shoulder: the shoulder low in the foreground, the news article about the nurse on the screen. The line finishes during the approach.
No voice
The article's hospital picture fills the view as the monitor edges fall away. (The article is redrawn as a news page with the real facts; see the open questions.)

VO 05 · caption, bottom centreA nurse in Jackson, Mississippi
Night outside a hospital in Jackson, Mississippi. A nurse, from behind, walks toward the parking area with her work bag. Pools of lamp light on dark asphalt. The opening frame matches the picture on his monitor.
VO 06, VO 07 · caption, bottom centreWas brutally attacked after finishing her shift at night.
Later, the same parking area: two parked police cars throw red and blue light over the pavement and the building; a few officers stand talking quietly. The nurse and the attack are never shown. Generic cars, no real department name.
VO 08, VO 09 · caption, bottom centreHe began asking questions. Because it could happen to anyone.
Forward into the unlit stretch beyond the police. The red and blue fade at the edges until only faint ground remains. Far ahead a pool of warm streetlight shows a quiet pavement and a lone walker.

VO 10 · caption, bottom centreA late walk home.
A woman in her early thirties walks home alone at night, from behind: dark brown hair tied low, light beige jacket, dark trousers, flat shoes, brown leather purse on her right shoulder. She steps into a pool of streetlight.
VO 11 · caption, bottom centreA roadside stop.
A man about forty stands by the rear of a car in a roadside pull-off after dark, from behind at an angle: charcoal canvas jacket, jeans, brown boots, bare hands. Hazard lights flash amber on the car and his jacket. He bends to look at the rear tyre.
VO 12 · caption, bottom centreA trail after sunset.
A woman walks a wooded trail just after sunset, from behind: low dark braid, muted teal jacket, charcoal trousers, grey boots, slate backpack with a small zip tool pocket. The path ahead darkens under the trees; roots underfoot.

VO 13 · caption, bottom centreA quiet moment on the water.
Twilight on a dock beside a moored boat. A man about fifty, from behind: faded navy cap, light grey windbreaker, tan trousers. He raises an arm and calls across the wide water to a tiny figure on a far dock, who does not respond. An open olive canvas tool bag with rope sits by his feet. He lowers the arm and bends to the bag.
VO 14, VO 15, VO 16 · caption, bottom centreAn ordinary day When you wish the right tool Were within reach.
Close into the open purse of the woman from 04A, same sleeve, same warm streetlight. Her hand searches keys, wallet, a small pocket. Her hand stops: the tool she needs is not there.
VO 17 · caption, bottom centreUseful tools are everywhere
The toolbox in the open boot of the man from 05A, crowded with sockets and wrenches, amber hazard light on the metal. One sweep of his hand: plenty of tools, not the right one.
VO 18 · caption, bottom centreBut not always
The trail woman from 06A opens the small pocket of her backpack in cool dusk light. It is empty. (First half of the line.)
line continues · caption, bottom centrewith us when we need them.
The dock man from 07A: his hand in the empty accessory pocket of the tool bag; rope and boat supplies around it, dock boards and twilight reflections. The move almost stops. (Second half of the line.)
VO 19 · caption, bottom centreBecause the most useful tool
Back in the daylight lab. A close angled view of the desk crowded with a big flashlight, pliers, a utility cutter, a Swiss Army knife, an emergency whistle. Heavy, thick, overlapping.
VO 20 · caption, bottom centreis the one you actually have with you.
His hand pushes the tools to the edges in one sweep; under them a drawing board, a clean sheet and a pencil. Blades stay folded. Face out of frame.
VO 21, VO 22 · caption, bottom centreSo he went back to the drawing board with one mission:
The drawing board in the middle of the desk, the old tools pushed to the edges. He brings the pencil to the clean sheet; first strokes, a short pause on "with one mission".
his own 13 drawings, the source for the sketchesVO 23, VO 24 · caption, bottom centreTo engineer a device built for everyday life and unexpected moments.
Overhead on early concept sketches: light, a replaceable blade, a magnet, a whistle. Rough, partial studies drawn from his own 13 line drawings, never the finished look. He adds lines and checks a size with a ruler.
VO 25 · caption, bottom centreDelivering maximum utility in minimal form.
Close on a compact outline around the studies. He erases an outline that is too big and redraws it tighter. The shape settles on "minimal form".
VO 26 · caption, bottom centreCountless days.
Locked overhead: the same outline in the same place while revised sheets, measurements and eraser marks pile up around it; daylight turns to warm desk lamp and back.
line continues · caption, bottom centreThousands of iterations.
Aligned quick cuts of prototypes in the same spot on the bench, rough to precise. Hands place each one, calipers check it, the next takes its place. Views stay partial.
VO 27 · caption, bottom centreOne idea, refined again and again.
The final prototype alone on the cleared bench, earlier versions soft behind it. Backlight makes it a dark silhouette: the compact form, no surface detail. The hand withdraws; a slight push in.
Real 3D from his own CAD on a dark background, with his eight words.
VO 28 · caption, bottom centreWhen minimal, monolithic,
Dark background, macro. The camera flies over the area flood light: "Minimal" arrives centred as it switches on. Then over the focused light: "Monolithic" as it switches on.
line continues · caption, bottom centremeaningful design
Beside the blade carrier, blade out. "Meaningful" as the carrier slides back along its real path; "Design" as it seats and the body profile is clean. (End of line 28.)
VO 29 · caption, bottom centremeets compact, concealed,
Macro on the magnetic base near a metal surface. "Compact" on the close pass; "Concealed" as curved field lines appear across the gap and Luma snaps on.
line continues · caption, bottom centrecalculated engineering,
A local see-through section of the body shows the bottom cap and its two air chambers. "Calculated" while airflow traces run through them and sound rings spread; "Engineering" as the body turns solid again. Eases to a three-quarter view. (End of line 29.)
VO 30 · caption, bottom centrefour essential functions come together
Macro along the back under grazing light: the aluminium finish, the blade artwork and the two real marking lines ("ENGINEERED BY AURUMN IN JAX FL USA ..." and "WARNING: SHARP BLADE ..."), exactly as in his CAD. A narrow highlight travels with the camera.

line continues · caption, bottom centrein one refined form.
The whole Luma, straight-on front view, centred on dark, nothing cropped, room below for the caption. Soft surface light and edge highlights. (End of line 30.)
VO 31 · caption, bottom centreAnd Luma was born.
From the same view the camera moves in until the real "Luma 1" marking on the product sits in the centre of the screen. No added title.
VO 32, VO 33 · caption, bottom centreAn elegant yet reliable tool built for everyday life and unexpected moments.
Closer and closer on the logo and the aluminium until the edges leave the frame; the metal becomes the same close-up in his real footage: Luma held in a hand.
His own phone footage of the beta unit. AI changes the people and places, never the product.
VO 34 · caption, bottom centreL for Light
A man's hand holds Luma on a dark trail, tilted down, switch under the thumb. He presses it: the focused light shows the path.
No voice
His upper chest, cropped below the chin: Luma clipped at the T-shirt neckline, focus and area lights both on. One or two slow steps. Music only.
VO 35 · caption, bottom centreFocused and area illumination
Under a raised car hood at a dim roadside: the area light on, the magnet holds Luma on bare steel after his hand lets go; the engine bay is lit.
VO 36 · caption, bottom centrewhen visibility matters.
A woman's hand and lower torso on a dark street, strobe on, seen from the side so the flashes show on nearby surfaces. A far, unclear male shape in the background, no face. No promise that it deters anyone.
No voice
A trekker's hand and sleeve on a dark trail, Luma held out, one full real SOS cycle. A small signalling move, then steady. Music only.
VO 37 · caption, bottom centreU for Utility
The trekker's gloved hands in the same woods, light off. The carrier slides out; one clean cut through a cord on a wooden surface.
VO 38 · caption, bottom centreA replaceable utility blade
A woman's hands at an outdoor metal fence pole: the blade against a black zip tie, one small cut, the tie falls.
VO 39 · caption, bottom centrefor everyday cutting tasks.
A technician's gloved hands at a bench: a thin loose wire folded in half, cut through the fold, away from the holding hand. Both cut ends show.
No voice
A woman opens a sealed delivery box at home: Luma runs along the tape, a flap lifts, the blade retracts fully. Her hand lifts Luma toward the fridge.
VO 40, VO 41 · caption, bottom centreM for Magnetic Stick it for easy storage
The same woman places Luma upright on the fridge door and lets go. It stays, easy to reach.
VO 42 · caption, bottom centreor mount it for hands-free illumination.
A dark garage: he switches the area light on and mounts Luma upright on a steel shelf post, then works with both hands in its light. Luma framed like the neckline shot that follows.
VO 43, VO 44 · caption, bottom centreA for Alert A dual-frequency emergency whistle
The trekker's upper chest at a dark campsite, Luma clipped at the neckline. His gloved hand unclips it and raises it to his mouth (only chin and lips). After the whistle, far rescuers with torches on the trail wave back. The camera arcs behind his head until it fills the frame black.
VO 45 · caption, bottom centrewhen getting attention matters.
Out from behind a football supporter's head in daylight stands: Luma already at the mouth, a plain team-coloured shoulder, no real team or league mark. A short whistle, then the line. The camera tilts up past the stands into a bright white cloud.
No voice
The white cloud texture dissolves into the clean off-white backdrop (#FDFCFE); the move eases to a stop.
VO 46 · caption, bottom centreLight. Utility. Magnetic. Alert.
Black Pacifico, lowercase, centre, one word at a time on its spoken name: light, utility, magnetic, alert. Each rises a quarter of its height, holds sharp, leaves upward.
VO 47 · caption, bottom centreLuma.
"luma" in the same place and size, holds through the word and a beat after, then fades. Only off-white remains.
Real 3D from his CAD and his blade artwork on off-white.
VO 48 · caption, bottom centreWe didn't stop at utility.
One plain steel utility blade fades in at the centre of the white, seen from straight above, soft contact shadow, one highlight passes.
VO 49 · caption, bottom centreBecause practical doesn’t have to be plain.
The black broom sweeps left to right; its bristles wipe the blade out of the picture exactly as they pass.
VO 50 · caption, bottom centreIntroducing Luma Blades.
"luma blades" in black Pacifico is uncovered left to right behind the broom; the letters do not move. The broom leaves right. Hold, then fade.
VO 51 · caption, bottom centreFurry Friends.
Four black blades in a large even 2 by 2 grid on white. On the line each turns 180 degrees on its own axis and shows a Furry Friends design (his artwork, to come).
VO 52 · caption, bottom centreFables.
Same grid, same flip: four Fables designs (his artwork, to come).
VO 53 · caption, bottom centreFearless.
Same grid, same flip: four Fearless designs (his artwork, to come).
VO 54 · caption, bottom centreOr just Freedom.
The last flip shows four Freedom designs. They hold, then slide to the centre and merge into one flag blade, which shrinks a little and tips to a shallow quarter angle. The whole Luma is revealed around it.

No voice
Luma on white, horizontal, shallow quarter view, flag blade out and readable, housing depth visible. It settles; no further move. Music only.
VO 55, VO 56 · caption, bottom centreExpress your personality. Match your mood. Make it yours. And yes, they’re pretty cool.
Luma and the camera completely still. Only the blade artwork changes, six times: Fearless 1, Fearless 2, Furry Friends 1, Furry Friends 2, Fables 1, Fables 2. The sixth holds through "pretty cool".
No voice
Luma slides off the left edge at the same size and angle. Clean white remains.
Painted Jacksonville, the JAX Edition, the Kickstarter ask.
VO 57 · caption, bottom centreOne last thing.
Pure white. River sound arrives before any picture. Only the bottom caption.
No voice
Close on soft waves and ripples of the St. Johns River in daylight, bright reflections; no shore yet. Music only.

VO 58 · caption, bottom centreAurumn was born in Jacksonville, Florida.
Downtown Jacksonville across the river with the blue Main Street Bridge, soft daylight. "Jacksonville" at the centre with a smaller "Florida" under it, separate from the bottom caption.
VO 59 · caption, bottom centreTo give back to our community,
The skyline drops out of the bottom of frame; open sky, then bright white cloud edges fill the picture and become pure white.
VO 60 · caption, bottom centrewe're creating something special called JAX Edition.
"JAX Edition" in black Pacifico at the centre of the white.
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One large JAX blade at the centre; each upward flip shows the next of his four JAX designs: the bridge, JACKSONVILLE, JAX 904, Duval. Each gets a short readable hold.
VO 61 · caption, bottom centreProfits from this pack
The blade reshapes into a small group of hearts of different sizes, keeping a little of the artwork's tone. They separate gently.
VO 62 · caption, bottom centrewill support local charities.
A simple unbranded donation box with a clear top slot settles under the hearts; they drop in one after another. The box rises out of frame. White remains.
No voice
The white fades smoothly to black. An empty hold.
VO 63 · centre of screen, this is the captionHelp us bring Luma to life.
"Help us bring Luma to life." centred in light Archivo on black (this is the caption; no bottom caption).
VO 64 · centre of screen, this is the captionBack us on Kickstarter.
"Back us on Kickstarter." in the same place, size and style.
No voice
kickstarter.com/projects/aurumn/luma-1 on one line, a little smaller, completely still for four seconds. (Provisional address: he confirms the final one before export.)

No voice
The AURUMN logo on dark space with a few faint stars, same size and highlight as the opening. Still camera. The film ends here.